APR's Maggie Holben Shares PR Perspective with ArgusLeader on YouTube Protests

Absolutely PR's Maggie Holben shared PR perspective yesterday with Thom Gabrukiewicz of the Sioux Falls ArgusLeader. Thoughts from Holben:

"And viral efforts such as this one can be disastrous for companies, especially in the age of instant information, said Maggie Holben, a public relations expert from Lakewood, Colo.

'That's what we fondly call a crisis,' she said of YouTube protests such as Hadrick's. 'You have to circle the wagons, you have to respond and you have to tell people who you are. Is there a trick remedy? No. It's honesty.'"

The YouTube protest involves a South Dakota rancher who takes issue with a Yellow Tail wine PR campaign that raises funds for the Humane Society of the United States. Details from Gabrukiewicz' report:

"My concern is with the Humane Society of the United States, which isn't connected at all with the dog and cat shelters in our local communities," the fifth-generation Vale rancher said Thursday. "This is an organization that's pushing a vegan agenda in this country, and that concerns me. That donation is going to go to efforts to try and put me out of business, and I'm just not going to support a company that does that."

Link to the ArgusLeader

Take a look at the YouTube protest:

'Tis the week at Absolutely PR for reflecting with gratitude on all the "Good Stuff" in 2009

Absolutely Public Relations celebrated its tenth anniversary in 2009 and achieved key media placement results for clients in both the traditional and social media spaces. The yearend review is shared by Absolutely PR Owner/Founder Maggie Chamberlin Holben, APR, who says she represented Colorado Cleantech Industry Association, Bell Aquaculture, Colorado BioScience Association, Baxa Corporation, Dr. Martha Lucas/Cosmetic Acupuncture Seminars, and Holben Building Corporation in 2009.

Link to yearend review on PR Web

Absolutely PR adds social media offerings

"DENVER, CO: Absolutely PR added social media PR strategy and tactics to its product offerings. After having worked with current clients the Colorado BioScience Association (CBSA) and the Colorado Cleantech Industry Association (CCIA) on social media outreach, the agency now offers consulting on embracing tools including news feed blogs, SEO PR, podcasting, Wikipedia, Facebook, LinkedIn, Twitter, and video channels."

Link to the PRWeek post

Link to the related PR Web newswire

Denver’s Absolutely Public Relations Adds Social Media PR Strategy & Tactics To Product Line

Denver-based Absolutely Public Relations has added social media PR strategy and tactics to its product line. The 10-year-old consulting firm actively embraces all the Web 2.0/social media tools -- including news feed blogs, SEO PR, Podcasting, Wikipedia, Facebook/LinkedIn/Twitter, and video channels such as YouTube -- to help clients turn up the volume on their brands in both traditional and online media messaging.

“The single most important thing we do for clients in the social media realm is to retain brand integrity and consistency of message as we make use of social media opportunities,” Holben says. “A couple of excellent resources in understanding social media PR include the Social Media Revolution video http://www.youtube.com/watch?v=sIFYPQjYhv8 (view below) and the 2009 Digital Readiness Report http://www.ipressroom.com/pr/corporate/social-media-communications-skills-survey.aspx?a=form&rid=117348&id=97330#prform sponsored in part by the Public Relations Society of America.

Link to the PRWeb Newswire

Absolutely Public Relations Named PR Agency of Record for the Colorado Cleantech Industry Association

Colorado public relations consulting firm, Absolutely Public Relations, is the PR agency of record (AOR) for the Colorado Cleantech Industry Association (CCIA). The announcement is made by Maggie Chamberlin Holben, APR, owner/founder of Absolutely PR, who says the contract began earlier this year and two successful media relations campaigns are already yielding key media placements for the CCIA – both in traditional media outlets, as well as in the social media.

During recent launch festivities at the Governor’s Mansion, Colorado Governor Bill Ritter announced formation of the CCIA. The announcement was made together with Christine Shapard, founding Executive Director of the CCIA who said, “The CCIA is the only industry-led, industry-focused cleantech group in the state created to solidify Colorado’s position as the nation’s cleantech leader, new energy economy driver and technology innovator and we are one of only four cleantech business associations in the country.”

“Over the past few years, Colorado has become a national leader in the New Energy Economy, and one key reason is the thriving community of 300 cleantech companies and 20,000 employees based here,” Gov. Ritter said. “Even in this difficult economy, cleantech remains a vital part of our forward-looking economic-development strategy. The Colorado Cleantech Industry Association will help harness the power and the potential of this important economic sector as we lead Colorado forward and establish this state as the cleantech capital of the world.”

Link to the PR Newswire

"Effectively Using PR To Turn Up The Volume On Your Brand" Now Posted At Experts.com

My "Effectively Using PR To Turn Up The Volume On Your Brand" article is now posted at the Experts.com resources center.

Link to read: http://www.experts.com/Articles/Effectively-Using-PR-To-Turn-Up-The-Volume-On-Your-Brand-By-Maggie-Chamberlin-Holben-APR

Effectively Using PR: Maggie Chamberlin Holben Guest Interviews On VoiceAmerica™ Talk Radio’s “Essential Marketing Secrets," Hosted By Casey Demchak

Lakewood, CO, April 28, 2009 -- Absolutely Public Relation’s Maggie Chamberlin Holben, APR, will guest interview on Casey Demchak’s VoiceAmerica™ Talk Radio Show, “Essential Marketing Secrets,” Wednesday, April 29, 11 a.m. MTN. The interview focuses on Holben’s article, “Effectively Using PR To Turn Up The Volume On Your Brand,” which includes 15 tips to jump start a company’s PR engine. The show is broadcast live on the network’s business channel live, the direct link is:

Link to Casey Demchak's VoiceAmerica Business PR Episode

Listeners can call in with questions during the live broadcast to (866) 472-5789. Following the broadcast, the interview will be available for download in MP3 podcast format. In addition, the text of the “Effectively Using PR. . .” article is posted online at the following link:

Link to Holben's "Effectively Using PR" article (download option available)

Link to the PRWeb newswire