Adweek: "5 Reasons Brands Could Be the Next Victims of Fake News"

Quoting from the April 2 Adweek posting by David Berkowitz:

"The specter of fake news debatably made an impact on the past presidential election, forced Google to take new steps to mitigate the problem and spurred Facebook to make changes to its Trending section. Now brands are starting to feel the effects."

Link to the full posting.

PRWEEK: Branded Content Explained; Perspectives From Creative, Media, PR and Production Sources

Quoting from today's PRWEEK posting on branded content:

"As branded content occupies a larger portion of marketing output, agencies and production companies are scrambling to claim the space."

Teressa Iezzi,Director of PR and Publishing Wieden + Kennedy New York, kicks off the round robin discussion.

Link to the posting.

Social Media Examiner: "How to Create a Social Media Content Calendar for a Year"

Quoting yesterday's post by Leonard Kim:

"The first step in creating a content calendar is to set everything up in a spreadsheet. You can do this with Excel or Google Sheets. On the top line of the sheet, fill in the days of the week..."

Link to the full posting.

Fast Company: "Tips On Getting The Coveted Moms of Instagram To Love You, From A Brand That Did It"

Quoting from the May 5th Fast Company posting by Elizabeth Segran:

"Instagram recently conducted research that found that 93% of mothers in the U.S. use Instagram at least once a week, and 68% use it daily, checking it up to six times throughout the day. And given that one in four women over the age of 18 in the United States is a mom, that is a very large demographic. Women also tend to control the purse strings at home. Researchers predict that two-thirds of all consumer spending over the next decade will be driven by women."

Link to the full 6 Minute Read/Technology posting at FastCompany.com

Media Relations Case Study: Community Build Day/Denver

From the Saturday, August 5, 2006, Media Advisory for this Countrywide Home Loans, Financial Services Roundtable and Rebuilding Together Metro Denver community project:

What: Repair and fix-up of the home of a disabled resident in Metro Denver occurs 8:30 a.m. to 5 p.m. by volunteers from Countrywide Home Loans (a national co-sponsor of Community Build Day); Congressman Bob Beauprez will be on site at 10 a.m. to celebrate Community Build Day’s 5th anniversary year and thank local volunteers. Since inception, the national CBD effort has brought 6,300 volunteers in 61 cities together to help more than 275 families. On the August 5 Community Build Day, there will be 64 builds going on in 45 states concurrently.

When: Saturday, August 5, 8 a.m. to 5 p.m. 

Where: 520 South Clarkson Denver, Colorado 80209

Schedule: Two house captains arrive at 7:30 am, volunteers at 8am, lunch at 12 noon and day to end around 5pm (media coverage best before 3 p.m.)

Volunteer Appreciation: 10 a.m. Congressman Bob Beauprez Family/Project Profile: The homeowner is disabled and lives alone. He is unable to lift, bend, or twist due to a back injury from his work as a machinist. The scope of work includes: weatherizing windows, tile replacement in bath, replacement of rear entry door, painting, installation of smoke detectors, and repairs to 2 exterior porch pillars. 

Number of Volunteers: 30, supplied by Countrywide Home Loans, Metro Denver team

Media Response: We had media coverage from La Voz Nueva, Denver Post YourHub (Denver section), Denver Business Journal Good Works, 850 KOA (phone interview with the volunteer captain) and KCNC CBS4 6 pm news. Photos by Steve Groer.

Link to the Facebook Album

HubSpot Blog/Excellent Information: "When Do People Unsubscribe From Email Marketing Campaigns? [Infographic]"

Quoting from HubSpot's March 25th posting:

"...an unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. For example, if you notice that your unsubscribe rate is starting to climb, it might mean that you're overloading your audience or failing to target them with sufficiently relevant content."

Link to the full HubSpot posting by Mike Donnelly

USA Today: "Hospitals texting to calm nerves' [video]

Quoting from the March 8th USA Today posting:

"Some hospitals are now using texts to communicate with patients and families before, during and after some surgeries to help alleviate anxiety."

Link to USAToday.com to view the video

Adweek Great Read: "Inside the Relentless Marketing Push Behind Every Oscar Winner"

Quoting from the Feb. 21 Adweek.com posting by Terry Stanley:

"In this eventful and entertaining election year, the campaigning is not limited to Hillary and Bernie and Marco and Trump. Also out there stumping—for another high-profile and much-coveted albeit very different kind of prize—were Leo and Brie and Saoirse and Sly. And Spielberg and Pitt. And Paramount and Fox and Disney."

Link to the full article

Observer: '5 Big Changes Coming to Social Media in 2016'

Quoting the January 20th Observer.com opinion piece by Ryan Holmes:

"Expect to see new technologies fundamentally change how we interact with social media, opening up new options like shopping and enabling us to share ever-more vivid, real-time experiences. But new functionality and the widening universe of social options also threaten to leave some users in the dust."

Link to Observer.com read the full article.

Social Savvy from Digiday: "How Tiffany found its Twitter voice"

Quoting Digiday's Jan. 7th posting:

"According to a December Engagement Labs ranking, Tiffany’s Twitter game has made it the top luxury brand on the platform. The study, which used Engagement Labs’ eValue social metrics system to compare competitors, found that Tiffany’s Twitter sees high engagement from followers, and the account is the most responsive, replying to customers’ questions and complaints. The ranking also cited Tiffany’s #WillYou hashtag, used in reference to its engagement rings, as representative of the brand’s most engaging tweets."

Link to Digiday.com

PR TACTICS: "Move Over Millennials, Here Comes Generation Z"

For those keeping up on our demographic subgroups, here's an excellent overview about the "under 20-year-olds," called Generation Z (the new realists) by Stephen Dupont, APR.

Quoting from the introduction:

"Roughly defined as those born since 1996, Gen Z is the group of under-20-year-olds, the first generation born into a digital world. The next generation of trendsetters — representing more than 25 percent of the U.S. population (larger than the boomers or millennials, according to the U.S. Census Bureau) — is already beginning to put its stamp on the world."

Link to the Full PR Tactics article.

Great Read: Entrepreneur Repost Details Five Steps For Achieving a Winning Social Strategy

Quoting from the May 1 posting by Steve Lazuka that originally appeared in PRNewswire's Small Business PR Toolkit:

"Every action you take on social media should add something to your marketing strategy as a whole. For this reason, you need an in-depth social media strategy to guide you through making the most of each channel."

Link to review Steve Lazuka's five point plan to a better social media strategy.

Absolutely PR Celebrates Its Sweet Sixteen

Absolutely Public Relations is celebrating its 16th year in business, achieving key media placements for clients in both the traditional and social media spaces. The announcement is made by Absolutely PR Principal/Founder Maggie Chamberlin Holben, APR, who says, "During the past year, Absolutely PR assisted Colorado BioScience Association, Galichia Hospital Group/Kentuckiana Medical Center, Fitzsimons Redevelopment Authority, Boettcher Foundation, Colorado BioScience Institute and CID4, the Colorado Institute for Drug, Device and Diagnostic Development.”

Holben has been providing pro bono PR and marketing communications counsel, plus board and advisory board service, to Denver’s Cat Care Society since 2011.

Absolutely PR specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in the international, national, trade press, local and social/digital media space. Visit http://www.AbsolutelyPR.com.

Link to the full release including a recap of recent placements and coverage

Absolutely PR Wraps Up Ten-Year Consulting Relationship with the Colorado BioScience Association

Absolutely Public Relations completed ten years of consulting the Colorado BioScience Association (CBSA) last month, retiring from the contractual commitment. The announcement is made by Absolutely PR Principal/Founder Maggie Chamberlin Holben, APR, who says, “I proactively ended this long, productive and valuable client relationship after a decade in order to redefine how I deliver PR consulting services to clients going forward. Absolutely PR, founded in April 1999, remains open, and I will be taking on projects of a lesser scope than in the past to allow more personal time for travel and relaxation with my family.” Absolutely PR also remains a CBSA member company. 

Since April 2005 when CBSA began its proactive media relations program with Absolutely PR's assistance, there have been 1,588 recorded print editorial media placements featuring Colorado Bioscience Association, which is the equivalent of $1,037,078.72 if the same of space was purchased as advertising. This exposure totals 61,588,714 in circulation and is in addition to those same articles also appearing in online versions of the various publications. Online exposure (reported starting in 2009, totals 1,128,221,316). Geographic readership focus of the placement outlets (international, national/trade and regional/local) to date breaks out accordingly: 2% have been international; 47% national/trade; and 51% regional/local since we began monitoring.

Here is a sampling of placement highlights from the past decade of CBSA’s PR program lead by Absolutely PR:

2014

Sep 11, 2014 - Denver Post – BioWest 2014: 'Colorado biotech firms…innovate efficiently' - http://www.denverpost.com/Business/ci_26510215/Colorado-biotech-firms-trying-to-innovate-efficiently 

Sep 11, 2014 – Denver Business Journal – BioWest 2014: ‘'FDA could be source of innovation, Hamburg says' - http://www.bizjournals.com/denver/blog/boosters_bits/2014/09/fda-could-be-source-of-innovation-hamburg-says.html?page=all  and speech posting at the FDA website: http://www.fda.gov/NewsEvents/Speeches/ucm415798.htm 

Sep 11, 2014 – InnovatioNews - ‘BioWest 2014 offers insight on creating healthier workforce, getting products to market’ - http://innovationews.com/science/bioscience/biowest-2014-offers-insight-on-creating-healthier-workforce-getting-products-to-market/  

2013

Nov 8, 2013 – Denver Business Journal – Colorado “Biotech industry honors founders, companies” - http://www.bizjournals.com/denver/blog/boosters_bits/2013/11/biotech-industry-honors-founders.html

Oct 16, 2013 - Xconomy: 'Colorado Biotech Searches for a Few More Investors, Anchor Tenants' - http://www.xconomy.com/boulder-denver/2013/10/16/colorado-biotech-searches-investors-anchor-tenants/?single_page=true 

Sep 20, 2013 – InnovatioNews – Colorado’s “CBSA investor and partnering conference shines spotlight on region’s most promising bioscience firms” http://innovationews.com/science/bioscience/investor-and-partnering-conference-shines-spotlight-on-regions-most-promising-bioscience-firms/

2012

Dec 14, 2012 – Denver Business Journal – “Colorado BioScience Association hands out nine awards” -  http://www.bizjournals.com/denver/print-edition/2012/12/14/colorado-bioscience-association-hands.html?page=all

Nov 8, 2012 - Denver Post: 'April Giles named CEO of Colorado BioScience Association' - http://www.denverpost.com/breakingnews/ci_21956260/april-giles-named-ceo-colorado-bioscience-association 

Oct 22, 2012 – BIOTechNow – “Biotech is Growing in Colorado” http://www.biotech-now.org/public-policy/2012/10/biotech-is-growing-in-colorado# 

2011

Dec 9, 2011 – Denver Business Journal – “Colorado BioScience Association bestows 2011 awards” - http://www.bizjournals.com/denver/morning_call/2011/12/colorado-bioscience-association.html 

Sep 23, 2011 – Rocky Mountain Life Science Investor & Partnering Conference: Denver Post – “Colorado biotechs court financing by showing off inventions” - http://www.denverpost.com/Business/ci_18958018/Colorado-biotechs-court-financing-by-showing

Sep 15, 2011 – Genetic Engineering & Biotechnology News – “GEN on Fort Collins, Colorado-based VetDC: 'Firm Finds New Uses for Drugs, Diagnostics, and Devices in Companion Animals' - http://www.genengnews.com/gen-articles/repurposing-biotechnology-products-for-pet-care/3803/?kwrd=VetDC 

2010

Sep 30, 2010 – Colorado Public Radio - "Biotech in Colorado: Synthetic Sharkskin and So Much More" - http://media.cpr.org/audio/NewsFeatures/2010/09/30/100930_1001_ATC_500_EW_Biotech_Venture_Showcase_-_WITH_LEAD.32.mp3 MP3 and PDF: https://www.dropbox.com/s/yvbylspntloll3p/ColoradoPublicRadio%20BioWest2010%2030Sept2010.mp3?dl=0 

Sept 7, 2010 – Denver Business Journal – “CSU prof Temple Grandin, subject of HBO movie, to keynote Denver’s BioWest”  -  http://www.bizjournals.com/denver/stories/2010/09/06/daily8.html

Sep 2010 – Bylined Article: iStudent Advisor: “The Science of Biotechnology: Why Colorado is a perfect place to study” – PDF: https://www.dropbox.com/s/c44bj863vnuz7xy/iStudentAdvisor%20Sept2010.pdf?dl=0  

2009

Nov 2009 – Inc Magazine – “Innovation: A New Way to Fight Germs - Sharklet Technologies' Tony Brennan invented a sharkskin-like pattern that resists microbes” - http://www.inc.com/magazine/20091101/innovation-a-new-way-to-fight-germs.html 

 

Oct 11, 2009 – Denver Business Journal – Colorado’s ”CBSA pushes education initiatives to help attract future workers” - http://www.bizjournals.com/denver/stories/2009/10/12/story7.html?page=all

Sep 18, 2009 – Rocky Mountain Life Science Investor Conference: Denver Post – “Biotech companies court venture capitalists: Medical Money” - http://www.denverpost.com/Business/ci_13362212/Biotech-companies-court-venture-capitalists 

 

2008

Dec 1, 2008 – Bylined Article: Drug Discovery & Development – “Rocky Mountain High Bioscience” – http://www.dddmag.com/articles/2008/12/rocky-mountain-high-bioscience PDF: https://www.dropbox.com/s/2hvjgg2kikicxsb/DD%26D%20WebExclusive%20RockyMountainHighBioScience%209Dec2008.pdf?dl=0 

Nov 13-14, 2008 – Colorado Public Radio – 2008 Venture Showcase at BioWest 2008  – Part 1 & Part 2 MP3s: https://www.dropbox.com/s/7yu97kcud6u5066/ColoradoPublicRadio%20BioWest2008%2013Nov2008%20PtOne.mp3?dl=0 and https://www.dropbox.com/s/xf0vgij0ubsbsjj/ColoradoPublicRadio%20BioWest2008%2014Nov2008%20PtTwo.mp3?dl=0 

Sep 2008 – Nature Biotechnology – Colorado: “Growing the bioscience career pipeline – a new program connects local science teachers with the bioscience industry” – PDF: https://www.dropbox.com/s/ydd5bgezt985qxh/NatureBiotechnology%20Externship%20September2008.pdf?dl=0 

Aug 29, 2008 – Denver Business Journal – Colorado – “Med device industry stays healthy” – PDF: https://www.dropbox.com/s/l556qpo9em2x6tu/DBJ%20MedDeviceOverview%2029Aug2008.pdf?dl=0 

2007

Dec 12, 2007 – Medical Device Daily - BioWest 2007- Ubl: healthcare ‘homogeneous’ for Dems, not ‘at top’ for GOP” PDF: https://www.dropbox.com/s/20ef3o5tvfxc0ug/MedicalDeviceDaily%2012Dec07%20UblCollinsRecap.pdf?dl=0 

Dec 11, 2007 – Medical Device Daily – ‘BioWest 2007: ‘Showcase,’ and MDD, select ingenious valve firm as tops’ – PDF: https://www.dropbox.com/s/0hsfz3qs2z5loqe/MedicalDeviceDaily%2011Dec07%20VentureShowcaseResultsAndRecap.pdf?dl=0 

 

Dec 10, 2007 – Medical Device Daily - “BioWest 2007: Making med-tech & providing the services to do it well” - PDF: https://www.dropbox.com/s/m5vy4m84mjrif0a/MedicalDeviceDaily%2010Dec07%20RitterBeamOneQuestPD.pdf?dl=0 

2006

Oct 2006 – Medical Design – “BioWest 2006 closes with record attendance” – PDF: https://www.dropbox.com/s/jnds7f96ub19rqj/MedicalDesign%20BioWest2006%20Oct2006.pdf?dl=0  

Sep 25, 2006 – Denver Business Journal – Colorado “State offering $2M in bioscience grants” -  http://www.bizjournals.com/denver/stories/2006/09/25/daily12.html

Sep 5, 2006 – Medical Device Daily – “BioWest 2006: TheraTogs is a ‘wearable hugs’ maker right at home in Telluride” – PDF: https://www.dropbox.com/s/a5uxv0se0owtfpv/MedicalDeviceDaily%205Sept2006%20TheraTogs.pdf?dl=0  

2005

Nov 9, 2005 – Denver Business Journal – Colorado “Bioscience group bestows awards” - http://www.bizjournals.com/denver/stories/2005/11/07/daily46.html

Oct 9, 2005 – Denver Business Journal – “Dollars flowing to Colorado's biotech players: Replidyne, GlobeImmune net $96M in only one month” - http://www.bizjournals.com/denver/stories/2005/10/10/story3.html?page=all

Oct 2, 2005 – Denver Business Journal – “Authority, incubator boost Colorado Biotech” - http://www.bizjournals.com/denver/stories/2005/10/03/story4.html?page=all

2008-2014

Absolutely PR also initiated and maintained CBSA’s social media channels. These channels included: 

Twitter: http://www.twitter.com/COBioscience     

LinkedIn Group: http://www.linkedin.com/groups?about=&gid=98468&trk=anet_ug_grppro     

Facebook Fan Page: http://www.facebook.com/ColoradoBioScienceAssociation   

Blogger:  http://coloradobio.blogspot.com    

YouTube: http://www.youtube.com/COBioscience    

Pinterest: http://pinterest.com/COBioscience    

Google+: https://plus.google.com/u/0/101998361861247247369/posts   

Tumblr: http://cobioscience.tumblr.com  

Instagram: http://instagram.com/coloradobioscience  

Additional Backgrounding

In 2006, Absolutely PR was named CBSA Partner of the Year during the annual Awards Dinner. During the presentation Emcee Rob Reuteman, business editor of the now shuttered Rocky Mountain News, shared these comments on behalf of CBSA: “Holben, founder of Absolutely Public Relations, has worked tirelessly to promote the Colorado bioscience industry message to local and national media. Holben works her public relations magic to promote coverage of Colorado events and industry news. Moreover, she chairs the CBSA Communications Committee, serves on the CBSA Board of Directors, and helps to organize incoming press delegations. She coordinates the industry’s media initiatives with CBSA partners, such as the Metro Denver Economic Development Corporation. As a media consultant, Holben represents several of Colorado’s leading bioscience companies. Due to Holben’s professionalism and effort, Colorado’s bioscience industry isn’t such a secret anymore.” 

Link to the news release pdf

Link to the release posting on SlideShare

Link to the 2014 Media Metrics Overview

Denver PR Blog: 'Primavera Group Lands CBSA Account' -- Congratulations Primavera Group Principal Sarah Eder and Senior Communications Strategist Sheliah Reynolds!

Quoting from today's posting:

"The Primavera Group has taken over media relations and strategic public relations contract for the Colorado BioScience Association (CBSA) from Absolutely PR’s Owner/Principal Maggie Holben, who is retiring as CBSA’s PR consultant after more than ten years of service to the organization."

Link to the posting

Link to the related CBSA news release

Quoting from that release:

“I’ve worked with Sarah over the years and I’m simply thrilled to be able to pass CBSA’s PR baton to her and her team. I’m confident Sarah’s business and PR acumen is exactly what CBSA needs to take our organization to the next level in its awareness growth curve. While I’m retiring as CBSA’s PR consultant, I’m only semi-retiring from the PR business. I’ll continue to keep my Absolutely PR consulting firm open in the future, but will be taking on projects of a lesser scope than the CBSA contract to allow for more travel and time with my family,” Holben explains.

Denver's Absolutely PR Takes a Look Back at 2014

Absolutely Public Relations celebrated its 15th year in business in 2014 and achieved key media placement results for clients in both the traditional and social media spaces. This yearend review is shared by Absolutely PR Principal/Founder Maggie Chamberlin Holben, APR, who says, "Absolutely PR assisted Colorado BioScience Association, Galichia Hospital Group/Kentuckiana Medical Center, Fitzsimons Redevelopment Authority, Boettcher Foundation, Colorado BioScience Institute, Colorado Institute for Drug, Device and Diagnostic Development and Cat Care Society in 2014.” Holben has been providing pro bono PR and marketing communications counsel, plus board service, to Cat Care Society since 2011.

2014 Campaign Coverage and Placement Overview:

JANUARY – Business Xpansion Journal: 'Bioscience’s Bright Spots' - Colorado BioScience Association - http://absolutelypr.blogspot.com/2014/01/business-xpansion-journal-biosciences.html and http://bxjmag.com/biosciences-bright-spots 

FEBRUARY – Xconomy: 'Colorado Legislators Aim to Reward Angel Investors with Tax Credit' – Colorado BioScience Association -http://absolutelypr.blogspot.com/2014/02/xconomy-colorado-legislators-aim-to.html and http://www.xconomy.com/boulder-denver/2014/02/04/colorado-legislators-aim-to-reward-angel-investors-with-tax-credit  

MARCH – Wichita Business Journal: 'Galichia-managed Indiana medical center earns patient safety award'/Kentuckiana Medical Center ranked #1 Hospital in Louisville Area for Patient Safety by Consumer Reports – Galichia Hospital Group - http://www.bizjournals.com/wichita/blog/2014/03/galichia-managed-indiana-medical-center-earns.html andhttp://absolutelypr.blogspot.com/2014/03/kentuckiana-medical-center-ranked-1_31.html

APRIL – Healthcare Financial News: 'When finances fall apart: Bankruptcy may lead to salvation' – Galichia Hospital Group/Kentuckiana Medical Center -http://www.healthcarefinancenews.com/news/when-finances-fall-apart and http://absolutelypr.blogspot.com/2014/04/hfn-when-finances-fall-apart-bankruptcy.html 

MAY – Denver Business Journal: 'Developer Shaw to advise Fitzsimons authority on real estate' – Fitzsimons Redevelopment Authority -http://www.bizjournals.com/denver/news/2014/05/28/developer-shaw-to-advise-fitzsimons-authority-on.html and http://absolutelypr.blogspot.com/2014/05/well-known-denver-real-estate-developer.html 

JUNE – Denver Business Journal Op-Ed: 'Welcome to the United States Patent and Trademark Office' – Colorado BioScience Association -http://www.bizjournals.com/denver/print-edition/2014/06/20/letter-to-the-editor-welcome-to-the-united-states.html and http://coloradobio.blogspot.com/2014/06/dbj-op-ed-welcome-to-united-states.html + Boettcher Foundation Announces 2014 Boettcher Investigators; Celebrating Fifth Class of Colorado's Webb-Waring Biomedical Research Program – Boettcher Foundation and Colorado BioScience Association - http://www.businesswire.com/news/home/20140603005054/en/Colorado-BioScience-Association-Praises-Boettcher-Foundation-Embarks#.VKMVHSvF98H 

JULY – Denver Business Journal: 'Amgen [Foundation] supports STEM effort' – Colorado BioScience Institute - http://coloradobio.blogspot.com/2014/08/dbj-amgen-foundation-supports-stem.html and http://www.bizjournals.com/denver/print-edition/2014/08/08/auction-golf-event-help-raise-funds-for-kids-in.html?page=all  

AUGUST - Denver Post: "Tails of the Painted Cats comes together purr-fectly for Cat Care Society" – Cat Care Society - http://blogs.denverpost.com/style/2014/08/06/tails-painted-cats-comes-together-purr-fectly-cat-care-society/32692/ and http://absolutelypr.blogspot.com/2014/08/denver-post-tails-of-painted-cats-comes.html 

SEPTEMBER – Denver Post Business: 'Colorado biotech firms trying to innovate efficiently' – Colorado BioScience Association -http://www.denverpost.com/Business/ci_26510215/Colorado-biotech-firms-trying-to-innovate-efficiently + Denver Business Journal : 'FDA could be source of innovation, Hamburg says' – Colorado BioScience Association - http://www.bizjournals.com/denver/blog/boosters_bits/2014/09/fda-could-be-source-of-innovation-hamburg-says.html?page=all 

OCTOBER – Denver Post: 'Denver-based Sapphire Technology gets funding for gemstone-tipped dental instruments' – Colorado Institute for Drug, Device and Diagnostic Development - http://www.denverpost.com/business/ci_26681598/denver-based-sapphire-technology-gets-funding-gemstone-tipped + DrBiscupid.com general dentistry website news feed - http://www.drbicuspid.com/index.aspx?sec=ser&sub=def&pag=dis&ItemID=316548 

NOVEMBER – Denver Business Journal TechFlash: 'Colorado bioscience organization searches for new leadership' – Colorado Institute for Drug, Device and Diagnostic Development - http://www.bizjournals.com/denver/blog/boosters_bits/2014/11/colorado-bioscience-organization-searches-for-new.html andhttp://absolutelypr.blogspot.com/2014/11/well-known-life-science-executive-kevin.html 

DECEMBER – InnovatioNews: '2014 was a successful year for major bioscience financings, acquisitions and expansions' – Colorado BioScience Association -http://innovationews.com/science/bioscience/cbsa-2014-was-successful-year-for-major-bioscience-financings-acquistions-and-expansions  andhttp://absolutelypr.blogspot.com/2014/12/2014-colorados-major-bioscience.html + BioSpace: Colorado BioScience Association Names Primavera Group To Succeed Absolutely PR As Media Relations & Strategic PR Consulting Firm - http://www.biospace.com/News/colorado-bioscience-association-names-primavera/359355 andhttp://absolutelypr.blogspot.com/2014/12/colorado-bioscience-association-names.html 

Concluding the year, Absolutely PR assisted Colorado BioScience Association in announcing that Colorado-based Primavera Group will assume the media relations and strategic public relations contract for the Colorado BioScience Association (CBSA) beginning January 5, 2015. 

CBSA President and CEO April Giles said: "We’re thrilled to welcome Sarah Eder and her associates at the Primavera Group to our CBSA team. They will be taking over from Absolutely PR’s Owner/Principal Maggie Holben who is retiring as CBSA's PR Consultant after more than ten years of service to the organization as a board member, contract PR resource and volunteer.”  

Holben served two three-year terms on the CBSA Board of Directors and retires as an ex officio member of the board. In 2006, Absolutely PR was named CBSA Partner of the Year during the annual Awards Dinner (http://www.prweb.com/releases/2006/09/prweb431691.htm). Absolutely PR will continue as a member company of the CBSA in 2015, and Holben will continue to serve on the CBSA Communications Committee, providing for a smooth transition to the Primavera Group.

“I’ve worked with Sarah over the years and I’m simply thrilled to be able to pass CBSA’s PR baton to her and her team. I’m confident Sarah’s business and PR acumen is exactly what CBSA needs to take our organization to the next level in its awareness growth curve. While I’m retiring as CBSA’s PR consultant, I’m only semi-retiring from the PR business. I’ll continue to keep my Absolutely PR consulting firm open in the future, but will be taking on projects of a lesser scope than the CBSA contract to allow for more travel and time with my family,” Holben concluded.

Link to the PR.com posting

Year End Review: @COBioScience Top Ten Tweets of 2014 (based on Hootsuite click through data)

#1 22-Apr-14     

235 Clicks            

Denver Post: 'Boettcher Foundation awards $825,000 to CSU, CU Boulder and others' http://ow.ly/w3iQ8 @BoettcherFdn

#2 15-Jul-14       

63 Clicks              

DBJ: Med devices drive Colorado bioscience industry http://ow.ly/zc6Rz @GregAveryDenBiz #Colorado #MedDevice

#3 26-Jun-14     

43 Clicks

CBSA Applauds Colorado Companies to Watch for Honoring Five Local Bioscience Companies http://ow.ly/yuo4z #CCTW

#4 24-Jul-14       

37 Clicks              

DBJ: '5 #Colorado cities among Forbes' 30 best places for business' #Denver #BusinessFriendly http://ow.ly/zy4yA @MHardenDenBiz

#5 29-May-14   

30 Clicks              

#Colorado Gov Hickenlooper signs HB 14-1012, Advanced Industry Investor Tax Credit Program http://ow.ly/xpm8u @HickenlooperNow

#6 7-Jul-14         

28 Clicks              

New #Colorado Bioscience Company #Directory http://ow.ly/yS5K4 #AKeeper #File #NewMagazine

#7 1-Jul-14         

24 Clicks              

#Colorado: Advanced Industry Accelerator Program Announces Close to $2 Million in Grants  http://ow.ly/yESjC @ColoradoEcoDevo

#8 17-Sep-14     

24 Clicks              

Three #Colorado Companies Present at Inaugural White Hat Life Sci Investor Conference in Phoenix http://ow.ly/BCaKE

#9 27-Jan-14      

23 Clicks              

Denver Post: 'Beer science: Avery Brewing pairs with CU biotech lab to improve quality control' http://ow.ly/t0IF7  @BioFrontiers

#10 6-Aug-14    

22 Clicks              

Curious about #Colorado’s Sharklet? CompanyWeek Profiles This Week: http://ow.ly/A2eFI  #MedDevice #InfectionControl

Link to the Colorado BioScience Association Twitter

Colorado BioScience Association Names Primavera Group to Succeed Absolutely PR as Media Relations & Strategic Public Relations Consulting Firm

The Primavera Group will assume the media relations and strategic public relations contract for the Colorado BioScience Association (CBSA) beginning January 5, 2015. The announcement is made by CBSA President and CEO April Giles, who says, "We’re thrilled to welcome Sarah and her associates at the Primavera Group to our CBSA team. They will be taking over from Absolutely PR’s Owner/Principal Maggie Holben who is retiring as CBSA's PR Consultant after more than ten years of service to the organization as a board member, contract PR resource and volunteer. In 2006, Absolutely PR was named CBSA Partner of the Year during the annual Awards Dinner. While we will miss Maggie, we are excited for all that will unfold under Sarah and her team’s direction going forward.”

Primavera Group is a Colorado-based brand development and integrated strategic marketing communications company that serves clients in technology, communications, business consulting and other growth industries. The team develops high-impact strategies, innovative solutions and persuasive content to communicate clients’ stories and compel audiences to action. Their client list spans established Fortune 50 companies to promising start ups.

“Our clients turn to us for crisp thinking, quick execution and our senior-level expertise. We believe the proof is in our performance, and we are proud of our 100% repeat engagement track record. We’re the firm that our clients count on time and again to generate results. In turn, our Primavera team looks forward to representing Colorado’s thriving Bioscience Industry,” Eder said.

In the bioscience space, Primavera has worked with CBSA member company, Sharklet Technologies, for the past seven years, achieving key media placements internationally, nationally and locally for the Colorado-based medical technology company. Most notably Primavera has placed Sharklet on a PBS Nova segment, CBS News Sunday Morning, The Wall Street Journal, Fast Company, Wired, Discover Magazine, Inc Magazine, Popular Science, FierceBiotech, European Medical Device Manufacturer, the Discovery Channel and, the Jeopardy game show where Sharklet was included as a featured answer. For more information, visit http://sharklet.com/about-us/in-the-news and www.theprimaveragroup.com.

“I’ve worked with Sarah over the years and I’m simply thrilled to be able to pass CBSA’s PR baton to her and her team. I’m confident Sarah’s business and PR acumen is exactly what CBSA needs to take our organization to the next level in its awareness growth curve. While I’m retiring as CBSA’s PR consultant, I’m only semi-retiring from the PR business. I’ll continue to keep my Absolutely PR consulting firm open in the future, but will be taking on projects of a lesser scope than the CBSA contract to allow for more travel and time with my family,” Holben explains. For more information, visit: http://www.absolutelypr.com.

Link to the PR.com release posting

Link to the PitchEngine social media release

Absolutely PR's Top Tweets of the Year 2013

#1 – 51 Clicks – Nov 21, 2013 for Bell Aquaculture: Hatchery International: Bell #Aquaculture turns 'Waste into Revenue http://ow.ly/r1YGS #FishFarming #RAS #recirc


#2 – 48 Clicks – Sept 10, 2013 for Colorado BioScience Association: Medical Device Daily: "A decade of growth in metro Denver’s medical device sector" http://ow.ly/oIDJf #Colorado #MedDevice

#3 – 42 Clicks (in 2013) – posted Dec 10, 2012 for Bell Aquaculture: Vancouver Sun: 'Fish grown in closed containment systems offer big environmental advantages' http://ow.ly/fYUOV

#4 – 38 Clicks – Oct 18, 2013 for Colorado BioScience Association: Xconomy: 'Clovis Oncology CEO Mahaffy Opens Up About Company’s Turbulent Yr' http://ow.ly/pWTVW #Colorado #Biotech

#5 – 35 Clicks – Sept 3, 2013 for Colorado BioScience Association: BCBR: 'Encision CEO Perner dies suddenly' http://ow.ly/ox9wA

#6 – 35 Clicks – Jan 21, 2013 for Colorado BioScience Association: InnovatioNews: CBSA 'Announces Launch of Colorado BioScience Institute' http://ow.ly/h0nCu

#7 – 34 Clicks – July 22, 2013 for Colorado BioScience Association: BCBR: 'Arca Biopharma raises capital, makes hires' http://ow.ly/ndn3V #Colorado #Biotech #BioPharma

#8 – 34 Clicks – May 9, 2013 for Colorado BioScience Association: Harvard Magazine: 'Factor That Reverses Aging of Heart Discovered' http://ow.ly/kSrpM #Somalogic #Colorado via @COBioscience

#9 – 33 Clicks – April 22, 2013 for Colorado BioScience Association: Great Read: New Issue of 'Bioscience Colorado' Magazine w/ updated industry directory http://ow.ly/kjlEh #MedDevice #Biotech

#10 – 32 Clicks – April 12, 2013 for Colorado BioScience Association: Boulder BioBeers is Back! Twisted Pine Brewery May 8th 6 pm http://ow.ly/k1dLO

#11 – 32 Clicks – Dec 5, 2013 for Kentuckiana Medical Center: Courier-Journal: 'Private Clarksville hospital opens #ER' http://ow.ly/rtPTs #KentuckianaMedicalCenter #Hospitals via @AbsolutelyPR

#12 – 31 Clicks – Dec 6, 2013 for Colorado BioScience Association: Aurora Sentinel: 'Aurora groups score grants to help move science from research to market' http://ow.ly/rvmkr #Colorado


#13 – 30 Clicks – Mar 4, 2013 for Absolutely Public Relations: Inc: 'The New Rules for Marketing-What works today is the exact opposite of what worked a decade ago.' http://ow.ly/ikhWp

#14 – 30 Clicks – Aug 15, 2013 for Bell Aquaculture: Bell Aquaculture Pres Norman McCowan Receives Indiana Agrivision Award http://ow.ly/nXZW#BestPractice via @BellAquaculture


#15 – 29 Clicks – Feb 19, 2013 for Bell Aquaculture: AAAS Annual Mtg News: 'Can Fish Farms Feed the World?' Bell Aquaculture photo shows RAS technology http://ow.ly/hQSyq

#16 – 28 Clicks – April 18, 2013 for Colorado BioScience Association: Congratulations to Colorado State's Dr Temple Grandin http://ow.ly/kbINO #CBSAAwards2010 #BioWest

#17 – 27 Clicks – Dec 19, 2013 for Kentuckiana Medical Center: Kentuckiana Med Ctr Opens New ER, Promises 15-Min Or Less Wait Time http://ow.ly/rUffX #Louisville #Hospitals


#18 – 23 Clicks – Dec 23, 2013 for Kentuckiana Medical Center: Louisville Business First: 'New Kentuckiana Medical Center leader talks about priorities' http://ow.ly/s1q5Z #Hospitals #ERWaitTimes

#19 – 22 Clicks – Aug 30, 2013 for Colorado BioScience Association: BCBR: 'Covidien a double champ at IQ Awards' http://ow.ly/oqKWt #Innovation #Colorado #MedDevice via @COBioscience


#20 – 20 Clicks – July 19, 2013 for Absolutely Public Relations: Mashable: 'The Complete Guide to Twitter Lingo' http://ow.ly/n8lJd #Twitter #HowTo

#21 – 16 Clicks – Feb 7, 2013 for Cat Care Society: Feb 28th: 'M-e-o-w...dining for cats in Castle Pines' fundraiser at La Dolce Vita Restaurant http://ow.ly/hwzYG via @CatCareSociety

#22 – 15 Clicks – June 9, 2013 for Cat Care Society: Mile High Mamas: Festival of Felines Is June 29th at Cat Care Society http://ow.ly/lRlzn #Cats #Kittens #FamilyFun via @CatCareSociety

#23 – 15 Clicks – Mar 4, 2013 for Bell Aquaculture: Organic Fish Fertilizer: Fish Rich® 2-2-2 available online now for your Spring Vegetable Garden http://ow.ly/ikmQd via @BellAquaculture

#24 – 14 Clicks – Sept 3, 2013 for Bell Aquaculture: AgriNews: 'Hoosier is honored for commitment to aquaculture' http://ow.ly/ox4va #Indiana #AquacultureHub

#25 – 12 Clicks – Aug 14, 2013 for Bell Aquaculture: Inside INdiana Business: 'Aquaculture on The Rise in Indiana' http://ow.ly/nWbvE 

Link to the @AbsolutelyPR Twitter

Link to the @DenverPR Twitter

Absolutely PR 2012: Year-end Review, Campaigns and Placements

Here's a walk down the 2012 memory lane - January through December - of pitches and placements of note by Maggie Chamberlin Holben's Absolutely Public Relations consulting firm:

JANUARY

Campaign: Bell Aquaculture Teams with Indiana Soybean Alliance, Virginia Cobia Farms and The Conservation Fund's Freshwater Institute - http://www.prweb.com/releases/2012/1/prweb9132484.htm

Placement: FIS United States: Bell Aquaculture joined forces to present the Future of Fish - http://fis.com/fis/worldnews/search_brief.asp?l=e&id=49396&ndb=1

Additional January Placement of Note for Bell Aquaculture: Better Homes and Gardens Country Gardens: 'Organic Fertilizers' - Bell Aquaculture Fish Rich http://indianayellowperch.blogspot.com/2012/01/better-homes-gardens-country-gardens.html

FEBRUARY

Campaign: Valentine's Cat Show Featuring 225 Pedigreed and Non-Pedigreed Cats Benefits Cat Care Society February 18 and 19 at the Adams County Fairgrounds - http://www.prweb.com/releases/2012/2/prweb9190503.htm

Placement: Denver Post - http://denvercatcare.blogspot.com/2012/02/denver-post-photos-cat-fanciers.html

MARCH

Campaign: Fitzsimons Redevelopment Authority Names New President and CEO - http://www.pitchengine.com/fitzsimonsredevelopmentauthority/fitzsimons-redevelopment-authority-names-new-president--ceo

Placement: Denver Business Journal: http://www.bizjournals.com/denver/print-edition/2012/07/13/fitzsimons-changes-focus-to-better.html?page=all

APRIL

Campaign: Colorado BioScience Association Appoints Four Industry Leaders to Board of Directors - http://www.businesswire.com/news/home/20120405005052/en/Colorado-BioScience-Association-Appoints-Industry-Leaders-Board

Placement: Northern Colorado Business Report - http://www.ncbr.com/article/20120405/NEWS/120409955

MAY

Campaign: Bell Aquaculture Launches Fish Rich™ 2-2-2 Organic and Fish Rich+ 6-3-3 Fertilizers at 2012 National Hardware Show - http://www.prweb.com/releases/2012/5/prweb9449743.htm

Placement: Suburban Jungle Blog Review - 'Organic Gardening with Fish Rich Fertilizer... Berries + Fish = Wow' - http://indianayellowperch.blogspot.com/2012/05/suburban-jungle-organic-gardening-with.html

JUNE

Campaign: Westminster's Aar River Gallery Hosts Cat Care Society 'Tails of the Painted Cats' Wine and Cheese Reception June 29th, Featuring Cat Care Vineyards Wine Tasting - http://www.prweb.com/releases/2012/6/prweb9591196.htm

Placement: Denver Post - 'It's a cat thing and an art thing' - http://denvercatcare.blogspot.com/2012/06/denver-post-its-cat-thing-and-art-thing.html

JULY

Campaign: New Data Shows Colorado’s Bioscience Industry Outpaced National Growth Since 2001 and Continued Adding Jobs Overall Since 2007 - http://www.businesswire.com/news/home/20120629005849/en/Data-Shows-Colorado%E2%80%99s-Bioscience-Industry-Outpaced-National

Placement: Aurora Sentinel - 'Colorado makes its mark in bioscience as the industry roars to life nationwide' - http://www.aurorasentinel.com/news/claim-to-fame-colorado-makes-its-mark-in-bioscience-as-the-industry-roars-to-life-nationwide/

AUGUST

Campaign: Fitzsimons Redevelopment Authority Opens New Accelerator Facility, Significantly Expanding Capabilities at its Bioscience Park Ctr in the Fitzsimons Life Science District - http://www.prnewswire.com/news-releases/fitzsimons-redevelopment-authority-opens-new-accelerator-facility-significantly-expanding-capabilities-at-its-bioscience-park-center-in-the-fitzsimons-life-science-district-167020545.html  

Placement: Denver Post - 'Four growing biotech firms move into Fitzsimons Accelerator Building' - http://www.denverpost.com/business/ci_21378233/four-growing-biotech-firms-move-into-fitzsimons-accelerator

SEPTEMBER

Campaign: 2012 BioWest Conference & Expo Showcases 40+ New Technologies, Products and Services for the Region’s Robust Bioscience Industry - http://www.businesswire.com/news/home/20120904005280/en/2012-BioWest-Conference-Expo-Showcases-40-Technologies

Placement: Colorado Public Radio's Colorado Matters: 'Colorado Biotech's Big Day' - http://www.cpr.org/#load_article|Colorado_Biotechs_Big_Day

Placement: 9News - 'Fort Collins co. making strides in doggie cancer' - http://coloradobio.blogspot.com/2012/09/9news-fort-collins-co-making-strides-in.html

OCTOBER

Campaign: Bell Aquaculture Exhibits New Fish Rich™ 2-2-2 Organic Fertilizer at the 2012 Garden Writers Association Symposium in Tucson, Booth #302 - http://www.prweb.com/releases/2012/10/prweb10001888.htm

Placement: FIS United States -

http://www.fis-net.com/fis/worldnews/search_brief.asp?l=e&id=56128&ndb=1&monthyear=10-2012&day=&country=0&df=1

NOVEMBER

Campaign: April Giles Named President and CEO of the Colorado BioScience Association - http://www.businesswire.com/news/home/20121108006136/en/April-Giles-Named-President-CEO-Colorado-BioScience

Placement: Boulder County Business Report - 'Giles named to head bioscience association' - http://www.bcbr.com/article/20121108/NEWS/121109930

DECEMBER

Campaign: Colorado BioScience Association Awards the Industry’s Best of 2012 - http://www.businesswire.com/news/home/20121206005810/en/Colorado-BioScience-Association-Awards-Industry%E2%80%99s-2012

Placement: Denver Business Journal - Colorado BioScience Association hands out nine awards -
http://www.bizjournals.com/denver/print-edition/2012/12/14/colorado-bioscience-association-hands.html?page=all
 
Moving forward, please check back at these news feed blogs for more news and information...

Colorado BioScience Association - http://coloradobio.blogspot.com  

Bell Aquaculture - http://indianayellowperch.blogspot.com

Fitzsimons Redevelopment Authority - http://fitzsimonsredevelopment.blogspot.com  

Cat Care Society - http://denvercatcare.blogspot.com

Denver PR News and Information - http://denverpr.blogspot.com

About Absolutely Public Relations

Absolutely PR specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in international, national, trade press, local and social/digital media space. Visit http://www.AbsolutelyPR.com or the company's Facebook fan page at http://www.facebook.com/AbsolutelyPR.

Contact: Maggie Holben, Absolutely Public Relations - 303-984-9801 - maggie@absolutelypr.com